Gustavo Henrique Brescia Rodrigues da Cunha
Hello, my name is Gustavo, from Brazil and at BTS I studied Master in Digital Transformation Leadership. Let me tell you my experience here.
What master program that you graduated from?
Master in Digital Transformation Leadership
Can you tell us where are you working now and your current role?
Administrator at Petrobras working with the following projects:
• Data Loss Prevention for LIBRA Secondment Agreement;
• LegalBot: Regulatory Compliance platform that uses AI agents for active monitoring;
• Blockchain and OffloadingBR: Digital solutions with smart contracts for oil and gas operations
How did your experience at BTS help to achieve this?
The Master’s in Digital Transformation Leadership from Barcelona Technology School represented a significant turning point in my career, contributing in several strategic ways:
1 – Innovation Leadership: Skills to orchestrate innovation ecosystems and strategic partnerships with startups and research centers
2 – Systems Thinking: Understanding the interconnections between technology, people, and processes in complex systems
3 – Strategic Vision: Ability to connect emerging technological trends with long-term business opportunities
What advice would you give to current students that are doing first steps into their career?
Build a Strong Foundation
Gain cross-disciplinary knowledge—understand both business models and technology fundamentals. Develop fluency in key tech like cloud, AI/ML, and automation to grasp their real-world impact. Learn systems thinking to navigate the complexity of tech-driven change.
Strategic Career Development
Join digital transformation projects early, even in support roles. Build deep expertise in one area while broadening your knowledge. Track and document your impact on outcomes. Seek mentors who blend tech and business insight.
Professional Effectiveness
Master stakeholder alignment and communication across disciplines. Translate technical concepts clearly and understand business needs. Learn change management to lead transformation beyond just implementation. Always tie initiatives to tangible business value.
Personal Development
Build resilience to manage setbacks and stay adaptable. Network across functions to foster collaboration. Develop executive presence to communicate strategic vision and gain leadership trust.
Future-Proofing
Focus on tech fundamentals over trends. Grow as an ethical tech leader by understanding responsible innovation. Practice foresight by regularly exploring how emerging tech might reshape industries.
If so, can you highlight any achievements or milestones you´ve reached that you´re particularly proud of?
This year I represented my company as a panelist at Web Summit Rio 2025.
Why would you recommend BTS?
Industry-Academia Integration: Barcelona Technology School uniquely bridges academic rigor with practical industry application, offering a curriculum designed in collaboration with digital industry leaders rather than purely academic perspectives.
Strategic Location: Barcelona has established itself as a leading European digital hub, hosting major technology events like Mobile World Congress and housing innovation centers for global corporations, providing students with direct access to this vibrant ecosystem.
Focus on Transformation Leadership: Unlike technical-only programs, this master’s specifically addresses the leadership and strategic aspects of digital transformation, preparing graduates to drive organizational change rather than just implement technologies.
Project-Based Learning Approach: The program emphasizes practical application through real-world transformation projects with actual companies, allowing students to build a portfolio of tangible accomplishments rather than theoretical knowledge alone.
If you would like to know more, you can contact me via Linkedin.
