UX Business

Build the space between people and technology

  • 3 DAYS


The UX Digital space Lab is 3 a days immersive program that will give you a critical view of user experience opportunities.

After the completion of this program, you will be able to drive experience design and innovation thanks to a deep understanding of human behaviour, technology and digital solutions needs.

You will develop the most demanded UX skills while you discover in first person the innovative vision of user-centered technology design.

During the program you will learn to identify how users interact with technology focusing on the analysis, design, prototyping and evaluation of multi-platform user interfaces.

You will get the capacity to develop and structure the User Experience strategy of a company.

Apply fresh skills on your own workplace

This BTS Lab will help you to develop practical skills ready to apply on your own workplace.

It will enable you to discover the power of User Experience by the hand of international leaders and program mates living an immersive tech experience in Barcelona.

At the end of this BTS Lab you will get a productive outcome by developing an UX strategy aligned with the digital transformation goals of your company.

Program details

  • 3 Days Intensive Program
  • Barcelona
  • 2.500€

Get more info about this program

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Project-based learning

Day 1. Introduction to User Experience

  • Understanding User Experience
  • Foundations in human factors
  • Content strategy
  • User interface

Day 2. Transforming Business Models

  • Digital transformation
  • UX-Driven business
  • Innovation for value creation
  • UX Leadership

Day 3. Building Winner UX Strategies

Develop an action plan to develop a winner User Experience strategy for your company.

Week 4. Remote Mentorship Session

On a week 4 you will have a remote mentorship session to validate and to get feedback on your framework.

Program Structure

3 Full Immersion Days

Every day you will experience different immersive UX-related activities

Morning session

The day will start by stimulating your creativity
with informal talks about UX. You will learn
from UX leaders while you interact with other
participants and professionals who will share
vision, ideas and experiences about winner
UX strategies.

Daily guest

Every day, you will meet an expert in UX
strategy who will introduce you to the
backstage of Digital Space innovation

Lunch Break

We will have lunch with digital leaders while
enjoying the beautiful locations of Barcelona.

Afternoon session

After lunch, we will visit a top company in
Barcelona where we will have the chance
to listen to their Team talking about the
most advanced UX strategies and

Evening activities

Right after the afternoon session, we will
recap and organize all the information that we
gathered through the day. This short activity
will take place in locations we can visit for
cultural and social activities.

Outcome. Mentorship session

This program is designed to get a practical
for your company. You will get the
skills and tools needed to build and adapt the
UX Strategy of your company that permits
to lead its change to the new digital reality.

On a week 4 you will have a remote
mentorship session to validate and to get
feedback on your framework.



Combines advanced training methods, case studies and meetings with digital and innovation leaders.


Professionals, digital leaders & innovation leaders that will empower participants through their own experience and through their vision.


Develop digital skills in Barcelona, European capital of innovation where you will meet digital leaders and visit companies that are disrupting business models.

Who is this program for

Owners and CEOs

Who want to lead the change in their
organizations and to drive business to
digital opportunities.


From medium and large corporations
that need to understand the role of UX
and its opportunities in the new digital


Who want to boost their careers
disrupting business models through UX

About BTS

Strategic Advisory Board

Industry leaders, with experience in global digital brands, help
to develop talent ready to shape a better digital future.

Ángel García
C. Mastrodonato
Sudha Jamthe
Silicon Valley
Sergio Gago
Ricardo Baeza
Silicon Valley
Marko Gargenta
San Francisco
Academic Board

A Team of international experts. BTS most important value.

Program Fees

The program includes:
  • Visits to labs
  • Visits to digital companies
  • Keynote speakers
  • Meals (lunch and dinner) with digital leaders
  • Individual consultation on the framework
2.500 €

How to Apply

If you are passionate about User Experience and would like to gain invaluable knowledge from industry leaders… we look forward to receiving your application.



Shape the
Digital Future


Join us to shape the digital future

We would love you join this exciting journey of transformation.

The digital ecosystem has become the new status quo, it is changing entire industries and business, relationships and any other aspect of our lives.

Our purpose is to help you to generate a digital impact able to make a better world made of human technology.

Are you ready? Connect with us, we hope to see you soon in Barcelona.

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