Students will learn to understand how digital transformation is reshaping businesses and industries. Students will learn how to analyze successful digital strategies and apply key technologies, models, and processes to drive innovation in their own projects or organizations.

Students will immerse in the Agile mindset by experimenting the Agile management practices. At the end of this subject they will be able to practice Scrum, understand Kanban, develop and idea from Vision to Deployment from an Agile perspective and define requirements with User Stories.

Students will learn how to design and implement digital marketing strategies to increase visibility, attract and retain users, and optimize every stage of the customer journey and conversion funnel. They will gain a practical understanding of key concepts, tools, and channels to drive business growth in digital environments.

Students will learn how to make effective financial decisions and plan financial needs in transformation processes. The course combines fundamentals of accounting and financial analysis with tools and methodologies used to support digital transformation, innovation, and uncertainty management from both strategic and tactical perspectives.

Students will learn to understand the legal challenges posed by digital disruption and how to manage regulatory requirements in digital businesses. They will explore key topics such as privacy, e-commerce, tax, labor issues, and emerging technologies like blockchain and smart contracts, gaining insights into their legal impacts across industries.

Students will learn to understand how disruptive technologies are reshaping industries and enabling new business models. Students will learn how emerging technologies such as IoT, Blockchain, AR/VR, Quantum Computing, and others are transforming organizations and driving innovation across sectors.

Students will develop the mindset, tools, and skills to identify opportunities and turn them into innovative, value-driven solutions. They will gain a strategic and operational understanding of innovation management, and work hands-on with methods like ideation, prototyping, and testing to lead innovation in entrepreneurial or corporate settings.

Students will learn how to leverage data-driven business models to solve real-world problems and enhance decision-making. They will gain the skills to design, pitch, and manage data projects that increase profits, reduce costs, and mitigate fraud, even without a technical background.

Students will learn to identify and manage the risks and vulnerabilities inherent in digital projects. They will understand core security principles such as confidentiality, integrity, and availability, and apply symmetric and asymmetric cryptography to design practical end-to-end security solutions for corporate networks.

Students will learn to manage the talent of an organization that operates in digital environments and to prepare a suitable corporate culture that ensures the new structural needs that arise when adopting digital business models.

Students will learn to lead AI-driven initiatives by combining technical understanding with strategic decision-making. They will explore AI’s capabilities, limitations, and ethical considerations to drive innovation and sustainable practices across industries in the digital era.

Students will develop skills to manage the change in the digital economy and adapt the organization to these needs. They will face the needs of change management from the vision of individual change, the change in teams and in the organizations.

Students will learn how to effectively manage IT teams and assets within technology-driven organizations. They will understand the key roles, operations, and tools involved in IT management, as well as how to lead teams through digital transformation by applying best practices in governance, automation, scalability, and cost control.

Students will learn to shape opportunities and lead Teams to create economic and social value. They will create and develop business models for start-ups, based on customer development and continuous validation, managing financial metrics and dealing with investors.

During the program students have to work on a final project with the aim to develop a digital transformation strategy for a company that wants to operate successfully in digital environments.