The aim of this module is to understand how the digital transformation is reshaping the economy. At the end of the subject, students will be able to build digital business strategies.

Students will immerse themselves in the Agile mindset by experimenting the Agile management practices. At the end of this subject, they will be able to practice Scrum, understand Kanban, develop an idea from Vision to Deployment from an Agile perspective, and define requirements with User Stories.

Students will develop skills to manage change in the digital economy and adapt organizations to their new demands. They will face the needs of change management in individuals, teams, and within the organizations. In this module, participants will learn to prepare the right approach before dealing with complex change processes in order to minimize the chances of failure.

Students will learn to develop digital marketing strategies to generate awareness and visibility for digital products, attract and retain users, and understand how to optimize each phase of the conversion funnel.

Students will learn to create a financial plan customized to the needs of agile companies that operate in digital environments. This module teaches students to create a budget planning that guarantees the necessary values ​​of an agile and innovative organization.

After this module, students will be able to apply the “lean model” to business management, optimizing the creation of value with the necessary resources. Participants will analyze and get rid of agents, processes or tools that represent additional costs, so that they can avoid unnecessary expenses or operational errors.  At the end of this module, students will know how to bring organizations closer to the concept of total quality so that the latter can focus on their most efficient resources.

Students will work on the impact of digital disruption on regulations in order to manage the necessary legal requirements in digital corporations.

Students will learn more on the technologies that are transforming the current economic models and their impact in different industries.

Students will work on the necessary skills for the generation of innovation, understanding their role in the framework of digital transformation. This module explores the abilities of creative thinking within the framework of the company, focusing on the generation of innovation opportunities articulated by data. We will teach students to recognize the characteristics and motivations of innovative people.

During this module, you will understand the different business models that arise from the data, understand and learn how the data that has been generated by digitization can be used to solve real problems and improve decision-making, increasing profits and/or reducing operating costs and fraud.

The objective of this module is to understand the risks and vulnerabilities of digital projects and how to protect them properly. Students will learn the basic principles of security, including confidentiality, integrity, and availability, as well as the principles of symmetric and asymmetric cryptography. Students will apply these concepts to implement several practical scenarios, including the way to implement an end-to-end security solution for corporate networks.

Students will learn to manage the talent of organizations that operate in digital environments. Besides, they will be taught how to promote a suitable corporate culture that ensures that the new structural needs that arise from the adoption of the current digital business models are met.

After this module, students will be able to manage IT departments in organizations that use technology intensively.

Students will work on the different leadership and management models to operate successfully in the digital economy. During this module, they will discover how to manage the professional happiness of their team by applying the Ikigai model, which will ultimately help their team members discover what they like, what they are good at, what they can be paid for, and how they can improve society.

Students will learn to shape opportunities, provide leadership across the organization, and build teams that add economic and social value. They will create and develop business models for start-ups based on customer development and continuous customer validation, managing at the same time financial metrics and dealing with investors.

During the program, students will work on a final project that aims to develop a digital transformation strategy for a company that wants to operate successfully in digital environments.