The aim of this module is to understand how the digital transformation is modifying the economy. At the end of the subject, students will be able to build digital business strategies.

The students will immerse in the Agile mindset by experimenting the Agile management practices. At the end of this subject they will be able to practice Scrum, understand Kanban, develop and idea from Vision to Deployment from an Agile perspective and define requirements with User Stories.

The students will develop skills to manage the change in the digital economy and adapt the organization to these needs. They will face the needs of change management from the vision of individual change, the change in teams and in the organizations. In this module, participants will learn to prepare the necessary ecosystem before dealing with complex change processes in order to minimize the possibilities of failure.

Students will learn to develop digital marketing strategies that permit generate awareness and visibility for a digital product, attract and retain users and understand how to optimize each phase of the conversion funnel.

Students will learn to create a financial plan appropriate to the needs of agile companies that operate in digital environments. This module teaches students to create a budget planning that guarantees the necessary values ​​for an agile and innovative organization.

After this module, students will be able to apply the “lean” model to business management, optimizing the creation of value with the necessary resources. Participants will be able to analyze and get rid of those agents, processes or tools that represent an additional cost to avoid superficial expenses or operational errors. After this module, students will be able to bring organizations closer to the concept of total quality to focus on the most efficient resources.

Students will work on the impacts of digital disruptions on regulations in order to advance legal requirements in digital-based corporations.

The students will discover which technologies are transforming economic models and what are their impacts in different industries.

Students will work on the necessary skills for the generation of innovation, understanding their role in the framework of digital transformation. This module explores the abilities of creative thinking within the framework of the company, focusing on the generation of innovation opportunities articulated by data. We will teach students to recognize the characteristics and motivations of innovative people.

During this module you will understand the different business models that arise from the data, understand and learn how the data generated by digitization can be used to solve real problems and improve decision making by increasing profits and/or reducing operating costs and fraud.

The objective of this module is to understand the risks and vulnerabilities of a digital project and how to properly protect them. Students will learn the basic principles of security, including confidentiality, integrity and availability. In addition, the principles of symmetric and asymmetric cryptography. These concepts will be applied to implement several practical scenarios, including the way to build a end-to-end security implementation for a corporate network.

Students will learn to manage the talent of an organization that operates in digital environments and to prepare a suitable corporate culture that ensures the new structural needs that arise when adopting digital business models.

After this module the students will be able to manage IT departments in organizations that use technology intensively.

The students will work on the different models of leadership and management to operate successfully in the digital economy. During this module, they will discover how to manage the professional happiness of the people by applying the Ikigai model, which will help their team members discover what they like, what they are good at, what they can be paid for and how they can improve society.

Students will learn to shape opportunities, provide the leadership and build the team to create economic and social value. They will create and develop business models for start-ups based on customer development and continuous validation, managing financial metrics and dealing with investors.

During the program students have to work on a final project with the aim to develop a digital transformation strategy for a company that want to operate successfully in digital environments.