Lara Viejo Casas
Lara Viejo Casas
DIRECTOR OF MASTER IN USER EXPERIENCE DESIGN
Current position
Founding partner at Cursiva Content Studio
Skills
Content Design / Content Strategy / Digital Marketing / Copywriting
Lara is a passionate leader in the field of digital communication and user experience. As the Director of the Master in User Experience Design at Barcelona Technology School and Founding Partner at Cursiva Content Studio, she brings together academic rigor, industry know-how, and creative vision to inspire the next generation of UX professionals.
With more than a decade of international experience, Lara has shaped digital strategies and experiences for global companies such as Microsoft and TripAdvisor, where she led content teams across EMEA. Today, through her studio Cursiva, she collaborates with top brands like Unilever, Banco Santander, SEAT, Danone, and BSH, helping them design digital products and services that truly connect with people.
Her unique hybrid profile — journalist, strategist, designer, entrepreneur, and leader — gives her a 360º perspective of how content and design shape user experiences. Lara specializes in Content Design, UX Strategy, and Digital Storytelling, always with a focus on clarity, usefulness, and human-centered design.
At Barcelona Technology School, Lara not only shares her expertise but also motivates students to think critically, design with empathy, and innovate with purpose. Her mission is to empower future UX leaders to create digital experiences that improve people’s lives.
