Samuel Lacarta
Samuel Lacarta
PROFESSOR OF DIGITAL TRANSFORMATION
Current position
Digital Business Director @ Vueling Airlines
Skills
Techie converted into business strategist | eCommerce | Travel | MarTech | Digital business | Technology management
Samuel started his career developing the platform for one of the pioneer eCommerce companies in Spain – one that did not crash during 2000’s dotcom bubble 😉 -.
After that, he spent more than fifteen years delivering IT solutions in the aviation industry, from operations and air to ground communications to eCommerce, before jumping into the business side of the airline.
He now leads Digital Business and eCommerce at Vueling Airlines. He enjoys bringing together Technology, Product and Marketing worlds to accomplish corporate goals and create a competitive advantage.
Customer centric, focused on driving business agility and efficiency through smart technology initiatives.
