Samuel Lacarta

October 10, 2022
Academic Board

Samuel Lacarta


Current position
Digital Business Director @ Vueling Airlines

Techie converted into business strategist | eCommerce | Travel | MarTech | Digital business | Technology management

Samuel started his career developing the platform for one of the pioneer eCommerce companies in Spain – one that did not crash during 2000’s dotcom bubble 😉 -.

After that, he spent more than fifteen years delivering IT solutions in the aviation industry, from operations and air to ground communications to eCommerce, before jumping into the business side of the airline.

He now leads Digital Business and eCommerce at Vueling Airlines. He enjoys bringing together Technology, Product and Marketing worlds to accomplish corporate goals and create a competitive advantage.

Customer centric, focused on driving business agility and efficiency through smart technology initiatives.


Join us to shape the digital future

We would love you join this exciting journey of transformation.

The digital ecosystem has become the new status quo, it is changing entire industries and business, relationships and any other aspect of our lives.

Our purpose is to help you to generate a digital impact able to make a better world made of human technology.

Are you ready? Connect with us, we hope to see you soon in Barcelona.

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