USER CENTERED TECHNOLOGY PROFESSOR
Co-founder at Smoothie Innovators – User Centered Technology Professor at Barcelona Technology School
Customer Insight / Research & Development / Consumer Behavior
Sella Masselink is a Design Thinking facilitator, User Researcher and Gamification expert. She has a background in neuropsychology and has worked for Unilever as a consumer scientist. Five years ago, she moved to Barcelona for a Master in Serious Gaming and since then worked in the field of Design Thinking.
Co-founder of Smoothie Innovators, an Innovation Community whose members are from around the world with a wide variety of skills with the aim to design our present for a better future in Education and Social Change, through Human innovation.