Sella Masselink

September 7, 2018
Academic Board

Sella Masselink


Current position
Co-founder at Smoothie Innovators – User Centered Technology Professor at Barcelona Technology School

Customer Insight / Research & Development / Consumer Behavior

Sella Masselink is a Design Thinking facilitator, User Researcher and Gamification expert. She has a background in neuropsychology and has worked for Unilever as a consumer scientist. Five years ago, she moved to Barcelona for a Master in Serious Gaming and since then worked in the field of Design Thinking.

Co-founder of Smoothie Innovators, an Innovation Community whose members are from around the world with a wide variety of skills with the aim to design our present for a better future in Education and Social Change, through Human innovation.


Join us to shape the digital future

We would love you join this exciting journey of transformation.

The digital ecosystem has become the new status quo, it is changing entire industries and business, relationships and any other aspect of our lives.

Our purpose is to help you to generate a digital impact able to make a better world made of human technology.

Are you ready? Connect with us, we hope to see you soon in Barcelona.