Sella Masselink

September 7, 2018
Academic Board

Sella Masselink

USER CENTERED TECHNOLOGY PROFESSOR

Current position
Co-founder at Smoothie Innovators – User Centered Technology Professor at Barcelona Technology School

Skills
Customer Insight / Research & Development / Consumer Behavior


Sella Masselink is a Design Thinking facilitator, User Researcher and Gamification expert. She has a background in neuropsychology and has worked for Unilever as a consumer scientist. Five years ago, she moved to Barcelona for a Master in Serious Gaming and since then worked in the field of Design Thinking.

Co-founder of Smoothie Innovators, an Innovation Community whose members are from around the world with a wide variety of skills with the aim to design our present for a better future in Education and Social Change, through Human innovation.

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The digital ecosystem has become the new status quo, it is changing entire industries and business, relationships and any other aspect of our lives.

Our purpose is to help you to generate a digital impact able to make a better world made of human technology.

Are you ready? Connect us, we hope to see you soon in Barcelona.

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