Welcome Day: Kicking Off an Exciting Journey at BTS
The new academic year has officially started at Barcelona Technology School, and the campus is buzzing with energy! Our international students gathered for the much-anticipated Welcome Day, the first taste of what it means to study in Barcelona and to become part of a community shaping the digital future through AI and Innovation.
From Inspiration to Action
The day began with a warm introduction to the BTS ecosystem, where students explored how Artificial Intelligence (AI) and digital transformation are redefining industries. They learned how learning AI can empower professionals to drive Innovation and create real impact. Our BTS team shared insights on upcoming events, academic expectations, and career development opportunities, inspiring students to start thinking big and creatively.
The Welcome Day was all about sparking ideas and motivation — helping students understand how technology and AI are at the core of building a better, smarter future.
Coffee, Icebreakers & First Friendships
After a morning of fresh insights, it was time for a well-deserved break.With coffee and breakfast, students mingled, got to know each other, and shared their excitement for what’s ahead. These moments are more than just small talk, they’re the start of friendships and professional networks that will last throughout their master degree in Barcelona and beyond.
These first conversations mark the beginning of a collaborative learning environment, where digital innovation happens not just in classrooms, but through connection and shared ambition.
Diving Into the Masters
In the afternoon, everyone joined their classrooms to kick off their academic adventure. This year’s masters include:
• Master in Digital Transformation and A.I. Leadership
• Master in Digital Product Management
• Master in A.I. and Data Solutions
• Master in User Experience Design
• Master in Digital Healthcare
They got to know their masters’ directors, who explained to the students what their masters are about. Each technology-related program at BTS is designed to prepare the next generation of leaders in digital innovation. Whether it’s designing intuitive products, leading transformation projects, or developing AI-driven solutions, students are gaining the tools and mindset to create meaningful change in the tech world.
Barcelona, Your New Classroom
Of course, this journey goes beyond academics. Living and studying in Barcelona means immersing yourself in a city that breathes innovation, creativity, and diversity. For many students, pursuing a Master in AI or digital program here is about more than education — it’s about experiencing a global hub where AI, design, and culture intersect to inspire progress.
The Adventure Starts Now
The Welcome Day is just the first chapter, but it sets the tone for everything that’s coming next: challenging projects, collaborative learning, and real-world experiences that blend technology, creativity, and AI innovation.
At Barcelona Technology School, every student embarks on a journey to turn knowledge into impact — mastering AI, embracing innovation, and shaping the digital future.
If you’re ready to take the next step in your digital journey, discover more about our master programs at Barcelona Technology School. Explore how AI, creativity, and innovation come together to help you shape your career.
