- FULL-TIME
- BARCELONA
- 9 MONTHS
- ENGLISH
- PROFESSIONAL EXPERIENCE
- 17.500€ ON CAMPUS
- 15.500€ ONLINE
Master in Digital Product Management
Design, build and manage scalable digital products.
ON CAMPUS | ONLINE
Overview
Innovate and Lead: Become a Digital Product Leader
In today’s digital landscape, solutions are created by cross-functional teams composed of experts with skills in fields such as innovation, software development, cloud computing, data science, user experience, business strategy, artificial intelligence, and other disruptive technologies. As a future product manager, you will lead these experts by applying strategic thinking and managing end-to-end product roadmaps.
Master in Digital Product Management
During the program you will be exposed to the most demanded technologies but also to the digital businesses and innovative models that will permit you to lead and manage digital products for consolidated companies and new startups.
What will you learn?
During the program, you will develop the most demanded skills required to lead and manage the digital product lifecycle, through the following structure:
- Entrepreneurship to ideate, test, and validate powerful concepts.
- User Experience Design to create smooth and delightful interactions between users and technology.
- Product Data to analyze and leverage data-driven opportunities.
- Digital Business to develop strategies to attract users and redefine winning business models.
- Agile Product Management to understand product development lifecycle from opportunities and problems to solutions and results with the most popular frameworks.
- Creative Technology to apply the most suitable discovery techniques to gain user insights.
- Technology Management to navigate common technology-related business challenges.
- Disruptive Technologies to dive deep into big data, machine learning, artificial intelligence, blockchain, IoT, the metaverse, and more.
- Web & Mobile Development to learn the basics of software development processes.
- Cloud & DevOps to explore cloud computing and its impact on businesses.
Graduates of this program will be ready for a range of exciting careers, including:
You will have a competitive overview of the digital product lifecycle, becoming a demanded professional profile.
You will be able to lead professionals from diverse disciplines such as software engineers, data analysts and data scientists, UX/UI designers, growth specialists, and any other stakeholder involved in the product development steps.
Understanding the product lifecycle from the identification of opportunities and problems to the development of an innovative solution will help you develop a career in the digital industry.
Career opportunities are diverse and can lead in many directions:
- Product Manager or Product Owner
- Product Marketing
- Growth Manager
- Business Analysis
- A.I. product manager
- Data product manager
- Chief product officer
- Entrepreneur | startup founder
Program details
-
- Full-Time Program
- Barcelona
- 9 Months
- English
- Awarded by BTS and the University of Barcelona
- Starts October 2024
- Professional Experience
- 60 ECTs
- Available ON CAMPUS | ONLINE
+34 932 71 42 44
info@barcelonatechnologyschool.com
Master awarded by Barcelona Technology School and the IL3-University of Barcelona, ranked best university in Spain by:
Contents
Project-based learning
Web and Mobile Development
Students will learn to understand the architecture and web and mobile development processes, in order to gain confidence when leading teams of developers. You will design basic functions for web and mobile solutions.
Agile Product Management
The students will immerse in the Agile mindset by experimenting the Agile product management practices. At the end of this subject they will be able to practice Scrum, understand Kanban, develop an idea from vision to deployment from an Agile perspective, and define requirements with User Stories. Students will also learn how to manage multidisciplinaries Teams, made of busniness and tech profiles, to align digital product management goals.
User Experience
The student will learn to manage user experience design projects, as well as design and create digital solutions focused on the user’s needs. They will be able to comprehend the impact of Human behavior in the product development, helping the creation of user jorney, flows and content structure. They will design prototypes and wireframes. They will learn brand managment and how to create a content strategy.
Cloud & DevOps
Students will get to know the major cloud providors and their strenghts. They will learn to use at least one of these in depth and how to give support to scalable digital projects.
Big Data
This subject is an introduction to Big Data analytics. Students will learn what is Big Data and what it is not. They will learn the main tools and analytics techniques, to be able to work in an end to end analytics project. This is going to be useful to detect data driven opportunities and also to optimize features of digital products.
Digital Business
Students will understand the impact of the digital transformation on the economy. They will learn to think strategically about how to analyse trends and how to market any business in the digital world. They will develop and execute digital marketing plans effectively.
Entrepreneurship
Students will learn to shape opportunities, provide leadership and build the Team to create economic and social value. They will create and develop business models for start-ups based on customer development and continuous validation, managing financial metrics and dealing with investors.
Innovation & Creative Technology
Students will experience the process of discovery, interpretation and ideation. They will learn techniques to identify opportunities and understand customer needs. They will integrate the process of conceptualization and creative design that will help them design innovative digital solutions based on disruptive technologies.
Project
Students work during all the program on a final project with the aim to build a real digital product.
Methodology
ACADEMIC BOARD
Highly qualified instructors and well known professionals
PROJECT MENTORS
Real & experienced professionals will mentor your digital projects
UNIVERSITY
Ensures academic accreditation, quality and certification
DIGITAL COMPANIES
Visit and learn from the tech leaders
ENTREPRENEURS
Inspire your own projects and new disruptive digital business
DIGITAL LABS R+D+I
Digital Labs & innovation projects exposure
CAREER MENTORS
Get professional orientation for your digital career
Participants
Student diversity groups at BTS reflects the industry need of talent
International diversity
Be among the best international talent coming from all over the world.
Digital projects, due to its escalability, become global projects that impact all kind of regions and cultures. International Teams are now crucial to ensure we are covering the multicutural user needs.
Gender diversity
BTS is over the average of digital industry in gender diversity.
We understand the importance of having a balanced ratio of woman in tech and that’s why 45% of BTS students are part of this gender.
Background diversity
We welcome students with tech and with business background.
Digital transformation is changing entire sectors that need talent ready to lead new digital projects.
To understand and detect opportunities in this new economy, you have to develop tech skills but also generate business links that permit you to build innovative projects.
Professional Experiences
Tech industry is exploding and the key digital companies need your talent. Barcelona Technology School connects your career with the digital industry while brings you the most demanded digital knowledge & skills.
About BTS
Strategic Advisory Board
Industry leaders, with experience in global digital brands, help
to develop talent ready to shape a better digital future.
Ángel García
Barcelona
C. Mastrodonato
London
Sudha Jamthe
Silicon Valley
Sergio Gago
Berlin
Ricardo Baeza
Silicon Valley
Marko Gargenta
San Francisco
Academic Board
A Team of international experts. BTS most important value.
Program Fees
The program includes
- Awarded by the University of Barcelona. Ranked the first university in Spain.
- Admission process feedback after 24/48 hours of submission of application.
- High quality instruction & reduced groups of students per class.
- Connection with the Digital Industry.
- Available Services per request:
- Special conditions to access one of the best sports club in the city located right in front of the beach.
- Full Health Coverage Insurance.
PROGRAM FEES
ONLINE 15.500 €
ON CAMPUS 17.500 €
How to Apply
If you are passionate about building digital products and you would like to access job opportunities, develop the best digital skills and have a master experience in Barcelona… we just need from you:
1. Application Form. Fill the application form.
2. Motivation letter & CV. You must send to the admissions office the application form, your CV as well as a motivation letter explaining how you think the digital industry will be in the next five years and how you could contribute to the digital transformation.
3. Assessment. Our admission officers, as well as the director of the program, will analyze your candidature and if you meet the profile of Barcelona Technology School, we will call you to have a chat.
Shape the
Digital Future
Contact
Join us to shape the digital future
We would love you join this exciting journey of transformation.
The digital ecosystem has become the new status quo, it is changing entire industries and business, relationships and any other aspect of our lives.
Our purpose is to help you to generate a digital impact able to make a better world made of human technology.
Are you ready? Connect with us, we hope to see you soon in Barcelona.
