Master in Digital Business & Innovation

Harness the Power of Digital Business & Innovation: Lead the Transformation.



  • 9 MONTHS
  • 17.500€ ON CAMPUS
  • 15.500€ ONLINE


The digital age is reshaping every industry, driven by innovation and disruption. To stay ahead, businesses need leaders with a powerful combination of skills: a deep understanding of digital business and the transformative power of Artificial Intelligence and other disruptive technologies.

The Master’s in Digital Business & Innovation equips you to be that leader. You’ll gain a comprehensive understanding of exponential technologies like A.I., blockchain, and big data, alongside the crucial skills for navigating management, leadership and crafting winning business strategies.

But this program goes beyond business and technology. You’ll master the art of change management, leading your organization through digital transformation with confidence. You will develop the most demanded digital business skills, focusing on strategy, innovation, and data-driven decision-making.

What will you learn?

  • Digital Business Fundamentals: Master the core concepts of digital business models, customer experience design, and e-commerce strategies.
  • AI and Emerging Technologies: Dive deep into AI, machine learning, and other cutting-edge technologies, understanding their application across industries.
  • Data Analytics for Business: Learn to leverage data to gain insights, optimize operations, and make informed decisions.
  • Change Management and Leadership: Develop the skills to lead your team through digital transformation, fostering a culture of innovation and adaptation.
  • Digital Marketing & Ecommerce: Cultivate the skills to drive online growth such as digital advertising, search, content and social media engagement and marketing results.
  • Digital Operations: Develop the skills to orchestrate cross-functional Teams, optimizing performance in finance, marketing, cybersecurity, legal tech and technology management.
  • Strategic Decision-Making: Sharpen your strategic thinking, enabling you to identify opportunities, manage risks, and drive business growth in the digital landscape.

Become a Digital Business & Innovation Leader:


  • Navigate Disruption: Identify the key drivers of digital transformation in your industry and develop strategies to thrive in the ever-evolving landscape.
  • Unlock Innovation: Master the art of generating ideas, managing knowledge, and transforming them into actionable business strategies for the digital age.
  • Lead Transformation: Become a change agent, equipping your organization with the capabilities and culture to embrace digital transformation successfully.

This Master’s program equips you with the skills and knowledge to become a sought-after leader in the dynamic world of digital business and A.I. Launch your career on the leading edge of innovation.

Program details

  • Full-Time Program
  • Barcelona
  • 9 Months
  • English
  • Awarded by BTS and the University of Barcelona
  • Starts in October 2024
  • Professional Experience
  • 60 ECTs
  • Available ON CAMPUS | ONLINE

Get more info about this program

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Master awarded by Barcelona Technology School and the IL3-University of Barcelona, ranked best university in Spain by:


Project-based learning

Digital Strategy

The digital revolution demands a strategic roadmap. This core module equips you to craft winning digital strategies and navigate the complexities of digital transformation within your organization.

What You’ll Learn:

  • Digital Landscape Analysis: Develop a comprehensive understanding of the evolving digital landscape, including emerging technologies, changing consumer behavior, and industry trends.
  • Crafting a Digital Vision: Learn to articulate a compelling digital vision for your organization, aligning it with your overall business goals.
  • Digital Transformation Framework: Explore frameworks and methodologies for digital transformation, guiding your organization through change and fostering a culture of innovation.
  • Developing a Digital Strategy: Master the process of creating a data-driven digital strategy, outlining key initiatives, channels,  ecommerce, and tactics to achieve your objectives.
  • Competitive Advantage in the Digital Age: Analyze successful digital business models and strategies across various industries, gaining insights for crafting your own competitive edge.
  • Performance Measurement and ROI: Learn how to measure the success of your digital strategy and track the return on investment (ROI) of your digital initiatives.

By the end of this module, you will be able to:

  • Conduct a comprehensive analysis of the digital landscape relevant to your industry.
  • Develop a clear vision for your organization’s digital future.
  • Apply frameworks and best practices to lead successful digital transformation efforts.
  • Create a data-driven digital strategy aligned with your business goals.
  • Identify and leverage digital technologies to gain a competitive advantage.
  • Measure and track the performance of your digital initiatives, demonstrating their impact on the organization’s success.

This module equips you with the strategic thinking and leadership skills to guide your organization through the digital revolution and thrive in the ever-evolving digital business landscape.

Business Automation

In today’s competitive landscape, efficiency is key. This module delves into the world of business automation, empowering you to identify opportunities to streamline processes, boost productivity, and optimize operations within your organization.

What You’ll Learn:

  • Fundamentals of Business Automation: Gain a solid understanding of automation concepts, technologies, and their potential impact on various business functions.
  • Identifying Automation Opportunities: Develop a critical eye for analyzing workflows and identifying repetitive, manual tasks ripe for automation.
  • Automation Tools and Platforms: Explore a range of automation tools and platforms, understanding their functionalities and selecting the most suitable solutions for your business needs.
  • Implementing Automation Initiatives: Master the process of planning, developing, and deploying automation solutions effectively.
  • Integration and Data Management: Learn best practices for integrating automation tools with existing business systems and managing data effectively to ensure smooth operation.
  • Change Management for Automation: Develop strategies to manage organizational change associated with automation initiatives, fostering employee adoption and minimizing disruption.

By the end of this module, you will be able to:

  • Analyze business processes and identify areas for automation.
  • Evaluate and select appropriate automation tools and technologies.
  • Develop and implement automation solutions to streamline workflows.
  • Integrate automation with existing systems for optimal data management.
  • Create a successful change management plan to facilitate employee adoption of automation initiatives.
  • Measure and track the impact of automation on efficiency, productivity, and cost savings.

This module will equips you with the knowledge and skills to leverage business automation for a competitive advantage. You’ll learn to unlock new levels of efficiency, improve operational performance, and drive business growth through smarter, automated processes.

Artificial Intelligence

Demystifying AI: Applications for Digital Business.

Artificial intelligence (AI) is revolutionizing businesses across all sectors. This core module will equip you with a comprehensive understanding of AI fundamentals, its various applications in the digital business landscape, and the strategic considerations for successful implementation.

What You’ll Learn:

  • Foundations of AI: Gain a solid grounding in core AI concepts, machine learning algorithms, and deep learning techniques. Explore the different types of AI and their potential for business transformation.
  • AI for Digital Business: We’ll delve into practical applications of AI across various digital business functions, including marketing, customer service, operations, and finance.
  • Data for AI Success: Understand the critical role of data in AI development and deployment. Learn strategies for data collection, preparation, and analysis to fuel powerful AI solutions.
  • Business Impact of AI: Explore the ethical considerations surrounding AI, its potential impact on the workforce, and strategies for managing change within an organization.
  • Case Studies and Applications: Gain real-world insights through in-depth analysis of successful AI implementations across diverse industries. Develop your critical thinking skills by evaluating the challenges and opportunities presented by AI in a business context.

By the end of this module, you will be able to:

  • Explain core AI concepts and apply them to analyze real-world business problems.
  • Identify the most relevant AI applications for various digital business functions.
  • Develop strategies for integrating AI into existing business processes.
  • Evaluate the ethical implications of AI in a business setting.
  • Communicate the potential of AI to stakeholders and champion its adoption within your organization.

This module is essential for anyone seeking to harness the power of AI to drive innovation and achieve a competitive advantage in the digital age.

Digital Marketing & Ecommerce

In today’s digital landscape, a winning marketing strategy is no longer optional – it’s the lifeblood of business success. This core module equips you with the knowledge and tools to develop and implement a data-driven digital marketing strategy that reaches your target audience, drives engagement, and fuels business growth.

What You’ll Learn:

  • Digital Marketing Fundamentals: Gain a solid understanding of core digital marketing concepts, including online marketing channels, customer journey mapping, and marketing automation.
  • Understanding Your Audience: Delve into customer segmentation and buyer persona development to tailor your marketing messages to resonate with your ideal customers.
  • Content Marketing Strategies: Master the art of creating compelling content that attracts, engages, and converts your target audience across various digital platforms.
  • Search Engine Optimization (SEO): Explore strategies for optimizing your website and content to rank higher in search engine results pages (SERPs) and drive organic traffic.
  • Paid Advertising Strategies: Learn about paid advertising platforms like Google Ads and social media advertising to reach a wider audience and achieve specific marketing objectives.
  • Social Media Marketing: Develop effective social media marketing strategies to build brand awareness, foster community engagement, and drive customer acquisition.
  • Ecommerce: Understand how to incorporate e-commerce strategies into your digital marketing efforts, including product promotion, customer retention, automation and optimizing of the shopping experience.
  • Marketing Analytics & ROI Measurement: Learn how to track, analyze, and measure the performance of your digital marketing campaigns using data analytics tools to optimize strategies for maximum return on investment (ROI).
  • The Future of Digital Marketing: Explore emerging trends in digital marketing, such as influencer marketing, voice search optimization, and the rise of AI-powered marketing tools.

By the end of this module, you will be able to:

  • Conduct a comprehensive digital marketing analysis to identify opportunities and develop a data-driven strategy.
  • Create detailed buyer personas to understand your target audience’s needs, preferences, and online behavior.
  • Develop and implement a content marketing strategy that attracts, engages, and converts leads across digital channels.
  • Optimize your website and content for search engines to improve organic visibility and drive qualified traffic.
  • Design and execute paid advertising campaigns on key platforms to reach your target audience and achieve specific goals.
  • Develop and implement effective social media marketing strategies to build brand awareness and community engagement.
  • Utilize marketing analytics tools to track campaign performance, measure ROI, and optimize your digital marketing efforts for continuous improvement.
  • Analyze and anticipate future trends in the digital marketing landscape to stay ahead of the curve.

This module empowers you to become a digital marketing strategist. You’ll gain the ability to craft and execute winning digital marketing campaigns that deliver measurable results and propel your digital business towards sustainable growth.

Modern Finance

Financial literacy is essential for both personal and professional success. This core module equips you with the knowledge and tools to make sound financial decisions, manage your resources effectively, and achieve your financial goals.

What You’ll Learn:

  • Financial Fundamentals: Gain a solid understanding of core financial concepts, including financial statements, budgeting principles, and risk management strategies.
  • Personal Finance Management: Develop practical skills for managing your personal finances, including creating budgets, tracking expenses, saving for short- and long-term goals, and understanding debt management strategies.
  • Financial Goal Setting: Learn effective goal-setting techniques specific to your financial aspirations, whether it’s saving for a down payment on a house, funding retirement, or investing in your future.
  • Budgeting and Cash Flow Management: Master the art of creating realistic budgets that allocate your income efficiently and track your cash flow to maintain financial stability.
  • Financial Risk Management: Explore various risk management strategies to mitigate financial risks associated with debt, investments, and unexpected events.
  • Financial Technology (FinTech): Discover the growing role of FinTech in financial management. Learn about digital tools and applications that can simplify budgeting, saving, and investment activities.
  • Financial Planning Considerations: Gain insights into retirement planning, estate planning, and tax optimization strategies to secure your financial future.
  • Financial Literacy and Decision Making: Develop strong decision-making skills based on sound financial reasoning, enabling you to make informed choices regarding loans, investments, and other financial products.

By the end of this module, you will be able to:

  • Analyze your current financial situation and identify areas for improvement.
  • Set specific and measurable financial goals aligned with your long-term aspirations.
  • Create comprehensive and realistic budgets that manage your income and expenses effectively.
  • Implement strategies to manage financial risks and protect your financial well-being.
  • Leverage FinTech tools to simplify your financial management processes.
  • Develop a basic understanding of retirement planning, estate planning, and tax considerations.
  • Apply critical thinking skills to make informed financial decisions based on your unique circumstances.

This module empowers you to take control of your financial future. You’ll gain the knowledge and tools to manage your finances responsibly, make informed financial decisions, and achieve your personal and professional financial goals.

Disruptive Technologies

The digital landscape is constantly evolving, driven by disruptive technologies that redefine industries and reshape how we live and work. This module equips you with a comprehensive understanding of these emerging technologies, their potential impact, and how to leverage them for strategic advantage.

What You’ll Learn:

  • The Disruption Landscape: Explore the concept of disruptive technologies, their characteristics, and historical examples that revolutionized industries.
  • Blockchain and Distributed Ledger Technology (DLT): Demystify blockchain technology, understand its core principles, and analyze its potential applications across various sectors, such as finance, supply chain management, and governance.
  • The Internet of Things (IoT): Delve into the world of interconnected devices, explore the vast network of sensors and devices collecting data, and analyze the opportunities and challenges associated with the Internet of Things.
  • Big Data and Analytics: Understand the power of big data, explore data collection, storage, and analysis techniques, and learn how to leverage data insights for informed decision-making.
  • Augmented Reality (AR) and Virtual Reality (VR): Discover the immersive worlds of AR and VR, analyze their potential applications in various industries like education, healthcare, and entertainment, and explore the ethical considerations surrounding these technologies.
  • 3D Printing and Additive Manufacturing: Uncover the transformative potential of 3D printing, understand its impact on traditional manufacturing processes, and explore how businesses can leverage this technology for innovation and customization.
  • Robotics and Automation: Analyze the growing role of robotics and automation in various industries, understand the benefits and challenges associated with automation, and explore the future of human-machine collaboration.
  • The Future of Disruption: Identify emerging trends in disruptive technologies like artificial intelligence integration, quantum computing, and the metaverse, and explore their potential impact on businesses and society.

By the end of this module, you will be able to:

  • Critically analyze the characteristics and potential of disruptive technologies.
  • Explain the core principles of blockchain technology and its potential applications in various industries.
  • Evaluate the opportunities and challenges associated with the Internet of Things and big data analytics.
  • Articulate the potential of AR/VR technologies across diverse sectors and consider the ethical implications.
  • Analyze the impact of 3D printing on traditional manufacturing processes and identify business opportunities for innovation.
  • Evaluate the growing role of robotics and automation in various industries and explore the future of human-machine collaboration.
  • Identify emerging trends in disruptive technologies and assess their potential impact on businesses and society.

This module positions you at the forefront of technological disruption. You’ll gain the knowledge and critical thinking skills to navigate the evolving digital landscape, leverage disruptive technologies for strategic advantage, and drive innovation within your organization.

Legal Tech

The legal industry is undergoing a transformative shift driven by technology. This module explores the intersection of legal practice and technology, equipping you with a comprehensive understanding of legal tech solutions and the ethical considerations surrounding their implementation.

What You’ll Learn:

  • Legal Technology Landscape: Discover the key trends and innovations in legal technology, including AI-powered legal research, contract automation, and eDiscovery tools.
  • Leveraging Legal Tech: Learn how to identify and assess legal tech solutions that can streamline workflows, improve efficiency, and enhance legal services.
  • Impact on Legal Practice: Explore how legal tech is reshaping the legal profession, impacting roles, responsibilities, and the delivery of legal services.
  • Ethical Considerations: Delve into the ethical issues surrounding legal tech, including data privacy, bias in AI algorithms, and the future of the legal profession.
  • Legal Tech & Business Strategy: Understand how legal tech can be integrated into a broader digital business strategy to optimize legal operations and generate value for the organization.

By the end of this module, you will be able to:

  • Evaluate the potential of various legal technology solutions to address specific legal needs.
  • Develop strategies for integrating legal tech into existing workflows for improved efficiency.
  • Analyze the impact of legal tech on the practice of law and adapt to the changing legal landscape.
  • Critically assess the ethical implications of legal tech and apply best practices for responsible implementation.
  • Leverage legal tech to support a data-driven approach to legal operations and contribute to the organization’s strategic goals.

This module is essential for those seeking to navigate the intersection of law and digital business. You’ll gain the knowledge and skills to leverage legal tech ethically and effectively to modernize the legal practice and drive innovation within your organization.

Digital Innovation

The digital revolution demands constant innovation to stay ahead of the curve. This core module equips you with the knowledge and tools to become a catalyst for innovation, fostering a culture of creativity and driving growth within your digital business.

What You’ll Learn:

  • The Innovation Imperative: Explore the critical role of innovation in the digital age, understanding disruptive technologies and their impact on business models and competitive landscapes.
  • Design Thinking for Innovation: Master the design thinking methodology, a user-centric approach to identify opportunities, generate ideas, and develop innovative solutions.
  • Creativity and Ideation Techniques: Develop your creative thinking skills and explore diverse ideation techniques to generate novel solutions for digital business challenges.
  • Building an Innovative Culture: Analyze strategies to foster a culture of innovation within your organization, encouraging collaboration, risk-taking, and experimentation.
  • Digital Innovation Frameworks: Learn about popular digital innovation frameworks that guide the innovation process, from ideation to implementation.
  • Agile Development for Innovation: Understand Agile methodologies and their application in rapidly developing, testing, and iterating innovative digital solutions.
  • Managing Innovation Projects: Master the principles of managing innovation projects, including budgeting, resource allocation, and measuring success.
  • The Future of Innovation: Explore emerging trends in digital innovation, such as artificial intelligence, blockchain, and the Internet of Things (IoT), and their potential impact on future business models.

By the end of this module, you will be able to:

  • Analyze digital business trends and identify opportunities for innovation.
  • Apply design thinking methodology to solve complex digital business problems.
  • Develop creativity and ideation skills to generate innovative solutions.
  • Develop strategies to foster a culture of innovation within your organization.
  • Utilize popular digital innovation frameworks to guide the innovation process.
  • Implement Agile methodologies to rapidly develop and test innovative solutions.
  • Effectively manage innovation projects within budget and resource constraints.
  • Articulate the potential impact of emerging technologies on future innovation strategies.

This module positions you as a champion for innovation. You’ll gain the ability to identify opportunities, ignite creative thinking, and drive growth in your digital business through innovative solutions and a culture of continuous improvement.


In today’s interconnected world, protecting your digital assets is critical for business success. This core module equips you with a comprehensive understanding of cybersecurity threats, vulnerabilities, and best practices to safeguard your organization in the digital age.

What You’ll Learn:

  • Cybersecurity Fundamentals: Gain a solid grounding in core cybersecurity principles, including cyber threats, attack vectors, and risk management frameworks.
  • Understanding Cybercrime: Explore the motivations and methods of cybercriminals, analyzing different types of cyberattacks and their potential impact on businesses.
  • Network Security Essentials: Master essential network security concepts, learning how to design and implement secure network architectures to mitigate network-based attacks.
  • Application Security Measures: Develop strategies to identify and address vulnerabilities in software applications, preventing security exploits and protecting sensitive data.
  • Data Security and Privacy: Learn about data security best practices, information security controls, and compliance with relevant data privacy regulations.
  • Security Operations and Incident Response: Explore security operations concepts like intrusion detection, vulnerability management, and incident response procedures.
  • Digital Forensics and Investigation: Gain foundational knowledge in digital forensics techniques used to collect and analyze evidence during a cybersecurity incident.
  • The Human Factor: Understand the role of human behavior in cybersecurity risks, exploring social engineering tactics and strategies for security awareness training.

By the end of this module, you will be able to:

  • Identify and assess cybersecurity threats and vulnerabilities relevant to digital businesses.
  • Apply essential network security principles to secure your organization’s IT infrastructure.
  • Develop strategies to mitigate application vulnerabilities and protect sensitive data.
  • Implement data security best practices and ensure compliance with data privacy regulations.
  • Contribute to security operations activities, including incident response and vulnerability management.
  • Utilize basic digital forensics techniques to preserve and analyze evidence during a cybersecurity incident.
  • Recognize the human element in cybersecurity risks and promote security awareness within your organization.

This module is essential for anyone involved in digital business operations. You’ll gain the knowledge and foundational skills to identify, analyze, and mitigate cybersecurity risks, contributing to a more secure digital environment for your organization.

Technology Management

Technology is the backbone of modern business. This module equips you with the skills to effectively manage technology resources and leverage the power of digital solutions to drive innovation and solve business problems.

What You’ll Learn:

  • Technology Management Fundamentals: Gain a solid understanding of key technology management concepts, including IT infrastructure, software selection, and vendor management.
  • Strategic Technology Alignment: Learn how to align your technology strategy with your overall business goals, ensuring resources are optimized to support growth and innovation.
  • Emerging Technologies and Trends: Explore cutting-edge technologies like AI, blockchain, and cloud computing, understanding their potential applications within your organization.
  • The Power of No-Code Solutions: Discover the world of no-code development platforms, empowering you to create custom applications and automate workflows without needing programming expertise.
  • Integration and Governance: Explore best practices for integrating no-code solutions with existing systems and establishing governance frameworks for responsible development and deployment.

By the end of this module, you will be able to:

  • Develop and implement a strategic technology roadmap aligned with business objectives.
  • Evaluate and select appropriate technologies to address specific business needs.
  • Understand the capabilities and limitations of no-code platforms.
  • Design and develop user-friendly applications using no-code solutions.
  • Integrate no-code solutions seamlessly with existing IT infrastructure.
  • Establish governance frameworks for responsible no-code development and ensure data security.

This module equips you to bridge the gap between business needs and technological solutions. You’ll gain the ability to manage technology effectively, leverage the power of no-code development, and drive innovation within your organization.

Management and Leadership

The digital revolution demands a new kind of leader – one who can navigate change, foster innovation, and inspire teams to thrive in a dynamic digital landscape. This core module equips you with the essential skills for effective management and leadership in the digital age.

What You’ll Learn:

  • Digital Leadership Fundamentals: Master the core principles of digital leadership, including fostering a culture of innovation, agility, and data-driven decision-making.
  • Building High-Performing Teams: Develop strategies for building and leading high-performing, diverse teams in the digital workplace.
  • Change Management for Digital Transformation: Learn how to effectively manage change within your organization, guiding your team through digital transformation and overcoming resistance.
  • Communication and Collaboration in a Digital World: Explore effective communication strategies for a dispersed digital workforce, fostering collaboration and building trust.
  • Emotional Intelligence for Leaders: Develop your emotional intelligence to lead with empathy, manage conflict effectively, and motivate your team for peak performance.
  • Digital Leadership in Action: Analyze real-world case studies of successful digital leaders, learning from their approaches and applying their strategies in your own leadership journey.

By the end of this module, you will be able to:

  • Articulate a compelling vision for your team in the digital age.
  • Build a culture of innovation and continuous learning within your organization.
  • Effectively manage and lead diverse teams in a digital environment.
  • Implement change initiatives seamlessly, overcoming resistance and achieving buy-in.
  • Communicate clearly and effectively with stakeholders across all levels.
  • Demonstrate strong emotional intelligence to motivate your team and foster a positive work environment.
  • Leverage your leadership skills to drive successful digital transformation within your organization.

This module is essential for anyone aspiring to lead in the digital age. You’ll develop the crucial skills to navigate the complexities of the digital landscape, inspire your team, and drive innovation towards achieving organizational goals.

User Experience

UX is the cornerstone of successful business strategies. This module equips you with the skills and knowledge to design user-centric digital experiences that drive engagement, satisfaction, and ultimately, business growth.

What You’ll Learn:

  • UX Design Fundamentals: Master the core principles of user-centered design, including user research, information architecture, interaction design, and usability testing.
  • Understanding the User: Learn how to conduct user research, identify user needs and pain points, and translate them into actionable design insights.
  • Crafting User Journeys: Map out user journeys to visualize a user’s interaction with your digital product or service, ensuring a seamless and intuitive experience.
  • Wireframing and Prototyping: Develop low-fidelity wireframes and prototypes to test and refine your design ideas before investing in development.
  • UX Best Practices: Explore industry best practices for designing user interfaces (UI) that are aesthetically pleasing, user-friendly, and accessible to all.
  • The Future of UX: Get a glimpse into emerging trends in UX design, such as voice interfaces, augmented reality, and conversational AI.

By the end of this module, you will be able to:

  • Apply user-centered design principles throughout the development process.
  • Conduct effective user research and translate user insights into actionable design decisions.
  • Create user personas and empathy maps to understand user needs and motivations.
  • Design low-fidelity wireframes and prototypes for usability testing and feedback.
  • Evaluate and iterate on your designs based on user feedback.
  • Communicate the value of UX design to stakeholders and champion its integration within business processes.

This module is essential for those who want to create successful digital products and services that cater to user needs and deliver exceptional experiences.


This module equips you with the mindset, framework and tools to conceptualize, prototype and validate a winning business model for your digital venture, leveraging the power of Artificial Intelligence and digital technologies.

What You’ll Learn:

  • Digital Business Models Fundamentals: Master the core concepts of digital business models, exploring different revenue streams, value propositions, and customer acquisition strategies relevant to the digital landscape.
  • Value Proposition Design: Learn how to craft a compelling value proposition that resonates with your target audience and differentiates your digital venture in the marketplace.
  • Customer Segmentation and Targeting: Develop strategies for identifying your ideal customer segments and tailoring your business model to meet their specific needs.
  • Monetization Strategies: Explore diverse monetization strategies for digital ventures, including subscriptions, freemium models, and transaction-based approaches.
  • Leveraging AI and Technology: Understand how AI and other emerging technologies can be integrated into your business model to enhance value creation, optimize operations, and gain a competitive advantage.
  • Building a Minimum Viable Product (MVP): Learn how to develop and launch a Minimum Viable Product (MVP) to test and validate your business model with real users and rapidly iterate based on market feedback.
  • Financial Projections and Growth Strategies: Develop financial projections for your venture and explore strategies for scaling your business model for sustainable growth.

By the end of this module, you will be able to:

  • Analyze existing successful digital business models and identify key elements for inspiration.
  • Develop a well-defined business model canvas for your digital venture.
  • Craft a compelling value proposition that clearly communicates the benefits you offer to your target customers.
  • Define your ideal customer segments and develop targeted marketing strategies.
  • Evaluate different monetization options and select the approach best suited for your digital business model.
  • Identify opportunities to leverage AI and other technologies to enhance your value proposition and increase efficiency.
  • Develop a Minimum Viable Product to validate your business model and gather valuable user feedback.
  • Create financial projections for your business and develop strategies for sustainable growth and scalability.

This module empowers you as next digital leader to test and validate the market fit of digital innovation at minimum risk and time.

Final Project

The Capstone Project provides a platform to showcase your comprehensive understanding of digital business and AI. You’ll leverage the knowledge and skills acquired throughout the program to tackle a real-world digital business challenge.

Putting Theory into Practice. This project allows you to integrate the learnings from all modules, including:

  • Digital Business Fundamentals: Apply your grasp of digital business models, customer experience design, and e-commerce strategies to your chosen challenge.
  • AI and Emerging Technologies: Leverage your understanding of AI, machine learning, blockchain, and big data to propose innovative solutions.
  • Data Analytics for Business: Utilize your data analysis skills to gather, analyze, and interpret data to inform your project decisions.
  • UX Design: Design user-centric solutions, considering user needs, journeys, and interfaces for a seamless user experience.
  • Digital Strategy & Transformation: Develop a strategic roadmap that incorporates digital transformation best practices to address your chosen challenge.
  • Business Automation: Identify opportunities and implement automation solutions to streamline processes and optimize operations.
  • Legal Tech & Business Ethics: Consider legal and ethical implications associated with technology and data use within your project solution.
  • Technology Management & No-Code Solutions: Evaluate existing technologies and explore the potential of no-code development platforms to address your chosen challenge.
  • Management & Leadership: Apply leadership strategies to build a high-performing team , effectively manage stakeholders, and navigate the project towards success.
  • Entrepreneurship Business Model: Develop a robust business model for your project solution, including a compelling value proposition, targeted marketing approach, and scalable growth strategy.

The Capstone Project is your chance to shine! Equip yourself to make a lasting impact on the future of digital business with your innovative and strategic approach.



Highly qualified instructors and well known professionals


Real & experienced professionals will mentor your digital projects


Ensures academic accreditation, quality and certification


Visit and learn from the tech leaders


Inspire your own projects and new disruptive digital business


Digital Labs & innovation projects exposure


Get professional orientation for your digital career


Student diversity groups at BTS reflects the industry need of talent

International diversity

Be among the best international talent coming from all over the world.

Digital projects, due to its escalability, become global projects that impact all kind of regions and cultures. International teams are now crucial to meet the needs of an increasingly multicultural user.

Gender diversity

BTS is over the average of digital industry in gender diversity.

We understand the importance of having a balanced ratio of woman in tech and that’s why 45% of BTS students are part of this gender.

Background diversity

We welcome students with tech and with business background.

Digital transformation is changing entire sectors that need talent ready to lead new digital projects.

To understand and detect opportunities in this new economy, you have to develop tech skills but also generate business links that permit you to build innovative projects.

Professional Experiences
Tech industry is exploding and the key digital companies need your talent. Barcelona Technology School connects your career with the digital industry while brings you the most demanded digital knowledge & skills.

About BTS

Strategic Advisory Board

Industry leaders, with experience in global digital brands, help
to develop talent ready to shape a better digital future.

Ángel García
C. Mastrodonato
Sudha Jamthe
Silicon Valley
Sergio Gago
Ricardo Baeza
Silicon Valley
Marko Gargenta
San Francisco
Academic Board

A Team of international experts. BTS most important value.

Program Fees

The program includes
  • Awarded by the University of Barcelona. Ranked first university in Spain.
  • Admission process feedback after 24/48 hours of submission of application.
  • High quality instruction & reduced groups of students per class.
  • Connection with the Digital Industry.
  • Available Services per request:
  • Special conditions to access one of the best sports club in the city located right in front of the beach.
  • Full Health Coverage Insurance.
ONLINE 15.500 €
ON CAMPUS 17.500 €

How to Apply

If you are passionate about Digital Transformation in companies and you would like to develop the best digital skills and have a master experience in Barcelona… we just need from you:

1. Application Form. Fill the application form.

2. Motivation letter & CV. You must send to the admissions office the application form, your CV as well as a motivation letter explaining how you think the digital industry will be in the next five years and how you could contribute to the digital transformation.

3. Assessment. Our admission officers, as well as the director of the program, will analyze your candidature and if you meet the profile of Barcelona Technology School, we will call you to have a chat.


Shape the
Digital Future


Join us to shape the digital future
We would love you join this exciting journey of transformation.

The digital ecosystem has become the new status quo, it is changing entire industries and business, relationships and any other aspect of our lives.

Our purpose is to help you to generate a digital impact able to make a better world made of human technology.

Are you ready? Connect us, we hope to see you soon in Barcelona.
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