Students will discover the key elements of a successful content strategy and will be able to develop a roadmap for creating, publishing, and distributing content that resonates with the target audience and achieves marketing goals.

They will develop the right skills to:

1. Create a Content Strategy, outlining the purpose, goals, and direction of the content being created and distributed. It includes the overall vision, mission, and brand messaging, as well as the target audience and key performance indicators (KPIs) that will be used to measure success.
2. Benchmarking, evaluating current content against industry standards and best practices to identify areas for improvement and make data-driven decisions.
3. Identify personas / audience for the content, including demographic information, behaviors, interests, and motivations with the aim to create content that resonates and meets the needs of the target audience.
4. Develop editorial strategies for creating, publishing, and managing content, including the frequency, format, and type of content that will be produced.
5. Setup a right voice and tone to provide with own style and personality to the content to help building brand recognition.
6. Create content distribution plans taking in considaration the target audience, channels, platforms, and methods used to share and promote content.
7. identify the most relevant channels, platforms and media outlets to distribute and promote content, including social media, email, blogs, websites, and others.
8. Stablish SMART Goals: Specific, Measurable, Achievable, Relevant, and Time-bound goals to provide direction and structure to the content strategy and help measure the success of the content marketing campaign. Student will be able, setting SMART goals, to ensure that the content strategy is focused and drives meaningful results.

Students will understand why the creation of relevant and engaging content is vital to the success of a digital product as it communicates its value proposition and differentiates it from competitors, attracts and retains users, drives organic traffic, improves SEO, and supports user engagement and retention.

They will develop the following game changing skills and working structure:

1. Organic Content / Paid Content / Paid Media
2. Branded Content
3. SEO Content , SEO basics
4. Storytelling
5. Value proposition story
6. Writing creative briefs for content producers
7. UX Writing: writing for interfaces | microcopy | accessible & Inclusive language
8. Graphic Content: Photo, video, illustration, IA 
9. Localization: translating a product | localization | softwares

Students will get the right context of strategic marketing to align the objectives and goals with digital ventures.

You will understand why in this digital age, businesses must have a well-planned digital marketing strategy to reach their target audience effectively and efficiently. You will also discover how to enable organizations to reach and engage with their customers through personalized and interactive experiences, while you develop the skills that will permit you drive traffic, generate leads, and ultimately convert them into customers while building brand awareness and loyalty.

Students will discover what are the latest social media trends and why these trends play a crucial role in shaping the way people communicate and engage with each other online.

1. Social Media Content Strategy: Develop a comprehensive plan for creating and distributing content on social media platforms, including TikTok and Instagram. This strategy outlines the goals, target audience, tone, and frequency of content, as well as the distribution channels and metrics for measuring success.
2. Influencer Marketing: Students will leverage the power and influence of popular individuals on social media to promote a brand or product.
3. Editorial Calendar: Participants will learn how to develop a schedule for creating and publishing content, to plan and organize their content production, while they ensure consistent and strategic content production.
4. Tools: Students will discover a range of software and technology solutions to support and enhance social media content creation and distribution. They will be able to help businesses and individuals streamline their social media operations, measure their performance, and achieve their marketing goals.

With a practical approach, students will explore the full potential of inbound marketing and SEO (Search Engine Optimization).

You will understand the principles of Inbound Marketing, which is a customer-centric approach to marketing that involves creating valuable and relevant content to attract, engage and delight customers. You will develop demanded skills to activate important  tactics such as search engine optimization, social media, blogs, email marketing and more.

In addition, you will delve into the basics of SEO and its role in improving a website’s visibility in search engine results pages (SERPs). This will include the latest best practices and techniques for optimizing website content, structure and links to improve organic search rankings, drive traffic, and increase conversions.

Students will learn how to reach large audiences and drive traffic, leads, and conversions for a business, while they develop skills such as:

1. Planning and strategy: Developing a comprehensive plan and strategy for Paid Content & SEM, including setting goals, identifying target audience, and determining budget.
2. Keyword research: Conducting research to identify the most relevant and profitable keywords for a business.
3. Ad copywriting: Writing compelling and persuasive ad copy to attract and engage the target audience.
4. Ad creation: Creating effective and visually appealing advertisements for display on platforms such as Google Ads, social media, and other websites.
5. Campaign management: Managing campaigns, including setting budgets, bidding on keywords, and monitoring performance.
6. Bid management: Optimizing bids on keywords to ensure the best return on investment (ROI) and maximize visibility in search results.
7. Performance analysis: Analyzing campaign performance data to identify opportunities for improvement and make data-driven decisions.
8. Optimization: Continuously refining and optimizing Paid Content & SEM campaigns to drive better results and achieve marketing goals.

Students will discover the steps and best practices for creating effective and engaging content. They will understand the entire content design process, including research, strategy, content creation and management, distribution and measurement.

Students will also learn how to work with a content design Team.

Students will understand the importance of content analytics, and how to mesure and analyze the business content assests. They will be able to define the metrics that really matter and identify the most valuable digital content and adjust the content startegy accordingly. Participants will develop skills ready to work with:

• KPIs
• Google Analytics
• Social Media metrics
• Social Listening
• UX principles

Generative AI is a cutting-edge field that involves using Artificial Intelligence to generate new content such as images or text.

Through hands-on projects and case studies, students will develop a deep understanding of how generative AI can be used to enhance digital content strategies and create unique, personalized user experiences.

The student will discover a range of applications, from content creation and data visualization to sentiment analysis and chatbots.

Students will get the foundations of audiovisual content like video, audio and photography. They will also learn how to create creative briefs for content producers.

Students will explore different innovation methods and ideation techniques. They will learn to identify and describe new business opportunities and digital products based on user needs. Students will navigate design thinking and discover how to synthesize ideas collaboratively. They will learn the frameworks and ecosystems for innovation.

Students work during all the program on a final project with the aim to build a real digital content strategy. The main goal is to equip the students with the adequate tools and knowledge to define and solve problems in an innovative and collaborative way. They learn to identify opportunities and design digital content solutions with focus on user needs.