Digital content is at the core of digital transformation. It is the foundation upon which digital products, services, and experiences are built, and it is an essential tool for engaging and interacting with customers, creating a better user experience and driving revenue.
Content has become one of the most important aspects to consider when launching a digital product or service.
Creating a successful strategy, developing content, managing and analyzing it have led to some of the most in-demand professions in the digital environment. Content Strategist, Content Designers, Content Creators, Influencers, UX Researchers, Social Media Experts, Community Managers, Social Media Designers, Copywriters, Storytellers… All under the umbrella of digital content.
The Master in Digital Content Strategy aims to prepare leaders in the field of digital content through participation and accompaniment by expert instructors.
What will I learn?
The Master in Digital Content Strategy will help you to become a professional able to design winner digital content strategies centered on user needs.
You will learn to identify how users interact with technology with a learning by doing methodology that is focus on the analysis, design, creation and distribution of multi-channel content. All of them are skills that will permit you deliver great content strategies able to engage with users and audiences.
Barcelona Technology School ranked Top University by QS Stars
Students will discover the key elements of a successful content strategy and will be able to develop a roadmap for creating, publishing, and distributing content that resonates with the target audience and achieves marketing goals.
They will develop the right skills to:
Students will understand why the creation of relevant and engaging content is vital to the success of a digital product as it communicates its value proposition and differentiates it from competitors, attracts and retains users, drives organic traffic, improves SEO, and supports user engagement and retention.
They will develop the following game changing skills and working structure:
Students will get the right context of strategic marketing to align the objectives and goals with digital ventures.
You will understand why in this digital age, businesses must have a well-planned digital marketing strategy to reach their target audience effectively and efficiently. You will also discover how to enable organizations to reach and engage with their customers through personalized and interactive experiences, while you develop the skills that will permit you drive traffic, generate leads, and ultimately convert them into customers while building brand awareness and loyalty.
Students will discover what are the latest social media trends and why these trends play a crucial role in shaping the way people communicate and engage with each other online.
With a practical approach, students will explore the full potential of inbound marketing and SEO (Search Engine Optimization).
You will understand the principles of Inbound Marketing, which is a customer-centric approach to marketing that involves creating valuable and relevant content to attract, engage and delight customers. You will develop demanded skills to activate important tactics such as search engine optimization, social media, blogs, email marketing and more.
In addition, you will delve into the basics of SEO and its role in improving a website’s visibility in search engine results pages (SERPs). This will include the latest best practices and techniques for optimizing website content, structure and links to improve organic search rankings, drive traffic, and increase conversions.
Students will learn how to reach large audiences and drive traffic, leads, and conversions for a business, while they develop skills such as:
Students will discover the steps and best practices for creating effective and engaging content. They will understand the entire content design process, including research, strategy, content creation and management, distribution and measurement.
Students will also learn how to work with a content design Team.
Students will understand the importance of content analytics, and how to mesure and analyze the business content assests. They will be able to define the metrics that really matter and identify the most valuable digital content and adjust the content startegy accordingly. Participants will develop skills ready to work with:
Generative AI is a cutting-edge field that involves using Artificial Intelligence to generate new content such as images or text.
Through hands-on projects and case studies, students will develop a deep understanding of how generative AI can be used to enhance digital content strategies and create unique, personalized user experiences.
The student will discover a range of applications, from content creation and data visualization to sentiment analysis and chatbots.
Students will get the foundations of audiovisual content like video, audio and photography. They will also learn how to create creative briefs for content producers.
Students will explore different innovation methods and ideation techniques. They will learn to identify and describe new business opportunities and digital products based on user needs. Students will navigate design thinking and discover how to synthesize ideas collaboratively. They will learn the frameworks and ecosystems for innovation.
Students work during all the program on a final project with the aim to build a real digital content strategy. The main goal is to equip the students with the adequate tools and knowledge to define and solve problems in an innovative and collaborative way. They learn to identify opportunities and design digital content solutions with focus on user needs.
Highly qualified instructors and well known professionals
Real & experienced professionals will mentor your digital projects
Ensures academic accreditation, quality and certification
Visit and learn from the tech leaders
Inspire your own projects and new disruptive digital business
Digital Labs & innovation projects exposure
Get professional orientation for your digital career
Be among the best international talent coming from all over the world.
Digital projects, due to its escalability, become global projects that impact all kind of regions and cultures. International Teams are now crucial to ensure we are covering the multicutural user needs.
BTS is over the average of digital industry in gender diversity.
We understand the importance of having a balanced ratio of woman in tech and that’s why 45% of BTS students are part of this gender.
We welcome students with tech and with business background.
Digital transformation is changing entire sectors that need talent ready to lead new digital projects.
To understand and detect opportunities in this new economy, you have to develop tech skills but also generate business links that permit you to build innovative projects.
Industry leaders, with experience in global digital brands, help
to develop talent ready to shape a better digital future.
A Team of international experts. BTS most important value.
1. Application Form. Fill the application form.
2. Motivation letter & CV. You must send to the admissions office the application form, your CV as well as a motivation letter explaining how you think User Experience will evolve in the next five years and how you could contribute to this digital transformation.
3. Assessment. Our admission officers, as well as the director of the program, will analyze your candidature and if you meet the profile of Barcelona Technology School, we will call you to have a chat.
We would love you join this exciting journey of transformation.
The digital ecosystem has become the new status quo, it is changing entire industries and business, relationships and any other aspect of our lives.
Our purpose is to help you to generate a digital impact able to make a better world made of human technology.
Are you ready? Connect with us, we hope to see you soon in Barcelona.