Students will explore the areas of digital transformation, UX-driven product strategy, digital marketing strategies, and organizational structures. They will define KPI’s, UX metrics and calculate ROI on UX initiatives. Students will learn about conversion funnel optimization and the financial impact of user experience design. They will also learn about pricing, finance, funding, distribution, partnerships, and negotiation techniques. Students will gain tools for building their professional profile and visibility.

With a philosophical approach, students will explore the impact of human psychology, physiology and sociology on the evolution of design and technology. Students will learn about the core human drives, the formation of habits and the process of decision-making. They will explore behavioral design and cognitive ergonomics. Students will also learn to define and apply inclusive design principles. They will also explore how to incorporate empathy, ethics, deep listening and regenerative thinking as part of the design process.

Students will learn to practically use different user-centered research techniques in order to gain an in-depth understanding of user expectations and needs. They will apply a wide range of quantitative and qualitative research techniques, such as online surveys, user interviews, observational studies, cultural probes, diary studies, focus groups, data analytics, etc. Students will learn to synthesize research findings and define user personas, empathy maps, user journeys, and user flows. They will also learn to define Minimum Lovable Products.

Students will focus on boosting brand awareness and creating content that engages users. They will learn about branding, content strategy, storytelling, UX writing and visual content production. Students will learn to create new brands for startups as well as re-branding of existing products. They will also learn to write creative briefs and create digital marketing content for different channels and stages of the conversion funnel.

Students will focus on creating frictionless and engaging user interfaces. They will learn various prototyping and wireframing techniques and tools. They will create clickable wireflows, as well as visual UI prototypes. Students will learn to define and apply UI design principles and create pattern libraries and design systems. They will familiarize with the latest trends in UI design, and explore design for different formats, platforms, industries and audiences.

Students will examine different tools and methodologies for testing the efficiency and success of a solution for users. By taking qualitative and quantitative approach students will learn different testing methodologies, QA & QC, test plan development, test facilitation, usability heuristics, and competitive testing. They will explore tools like A/B testing, heatmaps, conversion funnels, recordings, form analysis, and the use of feedback polls. Moreover, students will learn about backlog creation and prioritization of tasks.

Students will explore the tools for managing, structuring and transforming visions and expectations into realistic roadmaps, effective team collaborations, and successful user experiences. They will learn to manage product life cycles, plan resources, manage backlogs and structure sprints using project management software. Students will learn to apply an agile mind-set to UX Research & Design efforts. They will also explore areas like people management, change management, and communication skills.

Students will focus on the creation of economic value by developing core capabilities of opportunity recognition, resource acquisition, and entrepreneurial management. They will learn to develop business models for start-ups, to validate markets and to manage the scalability of a digital project. Students will also learn to deal with investors and to write a business plan for startups.

Students will explore the foundations of front-end development for both web and mobile and learn to build proof of concepts and HIFI prototypes. They will learn the basics of responsive web design using HTML, HTML5, CSS3, Web Standards, etc. The students will explore JavaScript foundations and familiarize with concepts related with web and mobile development, AMP, PWA, JAMSTACK, Hybrid Development, and frameworks like React, Angular and Vue.

Students will explore different innovation methods and ideation techniques. They will learn to identify and describe new business opportunities and digital products based on user needs. Students will navigate design thinking and discover how to synthesize ideas collaboratively. They will learn the frameworks and ecosystems for innovation.

Students work during all the program on a final project with the aim to build a real digital product. The main goal is to equip the students with the adequate tools and knowledge to define and solve problems in an innovative and collaborative way. They learn to identify opportunities and design digital solutions with focus on user needs.