Master in Digital Marketing and Ecommerce

Become a digital marketing professional and drive online business opportunities.



  • 9 MONTHS
  • 17.500€ ON CAMPUS
  • 15.500€ ONLINE


The Master in Digital Marketing and E-commerce is a journey at the intersection of business, technology and digital  innovation. It has been designed to accelerate the future of professionals who want to focus their career towards the digital world.

Whether your aspiration is to lead digital strategies, develop marketing campaigns, manage e-commerce platforms, or even start your own online business, this program offers the tools and insights to turn your ambitions into reality.

You’ll be joining an international community of like-minded peers, sharing ideas and visions for the future of digital commerce.

What will I learn?

The Master in Digital Marketing and E-commerce will help you to become a professional able to deliver product innovation, drive digital sales, and generate business opportunities.

This program covers a wide range of topics, including digital strategy, e-commerce platforms, online advertising, data analytics, and customer engagement.

During this program you will explore the vibrant world of digital marketing, learning how to craft compelling marketing strategies that resonate in the digital space. From mastering SEO and SEM to becoming proficient in social media, content marketing, automation and A.I., you’ll acquire the most demanded skills to make a digital business impact in any industry.

You’ll gain insights into creating winning online shopping experiences, understanding consumer behavior in the digital marketplace, and leveraging analytics to drive the right business decisions.

Program details

  • Full-Time Program
  • Barcelona
  • 9 Months
  • English
  • BTS Top University ranked by QS Stars
  • Starts October 2024
  • Professional Experience
  • 60 ECTs
  • Available ON CAMPUS | ONLINE

Get more info about this program

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Barcelona Technology School ranked Top University by QS Stars


Project-based learning

Strategic Marketing

Students will learn to conduct market research, analyze consumer behavior, segment target audiences, position brands, and make informed decisions regarding product development, pricing, distribution, and promotion.

The curriculum also covers digital marketing strategies, marketing metrics, ethical considerations, global marketing challenges, innovation in product development, and marketing communications. Students are equipped to create holistic marketing plans that align with business objectives and drive growth in today’s dynamic and competitive marketplace.

User Experience Design

With a philosophical approach, students will gain a deep understanding of the principles and practices essential for creating intuitive, user-centric digital products.

They will learn how to conduct user research to identify user needs and preferences, design information architectures, conduct usability testing, and apply user feedback to refine and optimize user interfaces.

Students will also explore usability heuristics, accessibility standards, and the psychological aspects of user behavior, enabling them to design seamless and engaging digital experiences that enhance user satisfaction and drive business success.

Search (SEO and SEM)

Students will acquire skills to optimize online visibility and drive traffic through search engines.

They will learn the fundamentals of search Engine Optimization (SEO), keyword research, on-page optimization, technical SEO, and off-page strategies to improve organic search rankings.

Additionally, students will delve into SearchEngine Marketing (SEM) by understanding pay-per-click (PPC)advertising, campaign management, keyword bidding, ad copywriting, and performance analysis.

Content Strategy

Students will discover how to create, manage, and optimize content to meet organizational goals and engage target audiences effectively.

They will learn how to conduct content audits, develop content plans, and align content with brand objectives and user needs.

Additionally, students will content distribution strategies and the role of storytelling in content marketing with a focus on data-driven decision-making.

Digital Adverstising

Students will develop skills in planning, executing, and optimizing online advertising campaigns across various digital platforms.

They will learn how to target specific audiences through data-driven audience segmentation, create compelling ad creatives, understand bidding strategies and budgets, and utilize advertising analytics to assess campaign performance.

Students will explore the diverse landscape of digital advertising channels, including display advertising, social media advertising, search engine advertising (SEM/PPC), programmatic advertising, and video advertising, gaining the expertise to develop effective advertising strategies that maximize reach, engagement, and return on investment in the digital ecosystem.

Social Media Management

Students will examine with hands-on experience and practical skills, how to craft and execute social media campaigns that enhance brand visibility, drive engagement, and achieve specific marketing goals in the dynamic world of social media.

Marketing Automation & CRM

Students will learn to implement and manage marketing automation platforms, create personalized customer journeys, and automate marketing campaigns for increased efficiency and effectiveness.

Additionally, students will explore customer relationship management (CRM) principles, data segmentation, customer profiling, and the integration of CRM systems with marketing automation tools to provide seamless, personalized experiences for customers.

With a focus on data analysis and reporting, students will acquire the skills to measure campaign performance, analyze customer behavior, and make data-driven marketing decisions that foster customer retention, loyalty, and overall marketing success.

Analytics and user insights

Students will acquire advanced skills in data analysis and interpretation to get valuable insights from user behavior and digital interactions.

They will learn to collect, clean, and analyze data using various analytics tools and techniques, such as Google Analytics, user tracking, A/B testing, and heatmaps.

Students will delve into understanding user personas, user journeys, and conversion funnels, enabling them to optimize digital experiences and marketing campaigns for maximum effectiveness.

Ecommerce Strategy

Students will learn to analyze market trends, identify target customer segments, and select appropriate e-commerce platforms and technologies.

Students will explore pricing strategies, product assortment planning, supply chain management, and digital marketing tactics tailored specifically for e-commerce success. Additionally, they will delve into user experience (UX)design, payment gateways, security considerations, and the integration of analytics to measure and optimize e-commerce performance.

With a focus on data-driven decision-making and a holistic approach to online retail, students will acquire the skills to create and execute e-commerce strategies that drive sales, enhance customer satisfaction, and foster business growth in the digital marketplace.


Students work during all the program on a final project with the aim to build a real digital content strategy. The main goal is to equip the students with the adequate tools and knowledge to define and solve problems in an innovative and collaborative way. They learn to identify opportunities and design digital content solutions with focus on user needs.



Highly qualified instructors and well known professionals


Real & experienced professionals will mentor your digital projects


Ensures academic accreditation, quality and certification


Visit and learn from the tech leaders


Inspire your own projects and new disruptive digital business


Digital Labs & innovation projects exposure


Get professional orientation for your digital career


Student diversity groups at BTS reflects the industry need of talent

International diversity

Be among the best international talent coming from all over the world.

Digital projects, due to its escalability, become global projects that impact all kind of regions and cultures. International Teams are now crucial to ensure we are covering the multicutural user needs.

Gender diversity

BTS is over the average of digital industry in gender diversity.

We understand the importance of having a balanced ratio of woman in tech and that’s why 45% of BTS students are part of this gender.

Background diversity

We welcome students with tech and with business background.

Digital transformation is changing entire sectors that need talent ready to lead new digital projects.

To understand and detect opportunities in this new economy, you have to develop tech skills but also generate business links that permit you to build innovative projects.

Professional Experiences
Tech industry is exploding and the key digital companies need your talent. Barcelona Technology School connects your career with the digital industry while brings you the most demanded digital knowledge & skills.

About BTS

Strategic Advisory Board

Industry leaders, with experience in global digital brands, help
to develop talent ready to shape a better digital future.

Ángel García
C. Mastrodonato
Sudha Jamthe
Silicon Valley
Sergio Gago
Ricardo Baeza
Silicon Valley
Marko Gargenta
San Francisco
Academic Board

A Team of international experts. BTS most important value.

Program Fees

The program includes
  • BTS: Top universities ranked by QS Stars.
  • Admission process feedback after 24/48 hours of submission of application.
  • High quality instruction & reduced groups of students per class.
  • Full Health Coverage Insurance.
  • Connection with the Digital Industry.
  • Beach & sports club. Optional access of 24.000 m2 of social and sports installation located on the beachfront of Barcelona.
ONLINE 15.500 €
ON CAMPUS 17.500 €

How to Apply

If you are passionate about User Experience Design and you would like to develop the best digital skills and have a master experience in Barcelona… we just need from you:

1. Application Form. Fill the application form.

2. Motivation letter & CV. You must send to the admissions office the application form, your CV as well as a motivation letter explaining how you think User Experience will evolve in the next five years and how you could contribute to this digital transformation.

3. Assessment. Our admission officers, as well as the director of the program, will analyze your candidature and if you meet the profile of Barcelona Technology School, we will call you to have a chat.



Shape the
Digital Future


Join us to shape the digital future

We would love you join this exciting journey of transformation.

The digital ecosystem has become the new status quo, it is changing entire industries and business, relationships and any other aspect of our lives.

Our purpose is to help you to generate a digital impact able to make a better world made of human technology.

Are you ready? Connect with us, we hope to see you soon in Barcelona.

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